How household goods companies can adapt to new lifestyles

January 17, 2022 by Timothy Derr, Wade Bjubrey, Steven Cunix and Ben Lowden Ben Lowden, household goods, Kearney, Steven Cunix, Timothy Derr, Wade Bjubrey 2022, Issue 01-17-2022, Issues

Editors note: In the first part of this two-article series, the authors discussed how the pandemic has changed the average consumer’s home from just a place to come to after work to a 24-7-365 multi-use space that comprises home, gym, workplace, cooking and eating headquarters, party space, and in some instances school. Companies that have