Food Lion touts fresh offerings

May 23, 2016 by MMR Food Lion, How Refreshing advertising campaign 2016, Issue 05-23-2016, Issues

SALISBURY, N.C. — Food Lion has launched a multichannel “How Refreshing” advertising campaign touting the supermarket chain’s expanded fresh food offerings, as well as its affordability and ­convenience. The campaign, introduced in early April, represents the next step in the Food Lion rebranding initiative that was begun in 2014, said vice president of marketing Deborah