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How Refreshing advertising campaign

Food Lion touts fresh offerings

SALISBURY, N.C. — Food Lion has launched a multichannel “How Refreshing” advertising campaign touting the supermarket chain’s expanded fresh food offerings, as well as its affordability and ­convenience. The campaign, introduced in early April, represents the next step in the Food Lion rebranding initiative that was begun in 2014, said vice president of marketing Deborah