Mars brings back Snickers ‘Hungerithm’ promotion
HACKETTSTOWN, N.J. — For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating 7-Eleven stores in real time. “The holidays can be a stressful time for everyone,