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hybrid shopper

FMI: Hybrid shopping is here to stay

FMI: Hybrid shopping is here to stay

ARLINGTON, Va. – For many shoppers, buying groceries is a decidedly hybrid affair and is likely to stay that way for the foreseeable future, as consumers’ “deeply personal” relationship with food lures them into the supermarket, according to the latest installment of an expansive shopper survey from FMI — The Food Industry Association. “The recent