IRI OmniConsumer Receipt Panel

IRI enhances omnichannel view of consumer purchases

IRI enhances omnichannel view of consumer purchases

CHICAGO — IRI has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households on where they shop. “The IRI OmniConsumer Receipt Panel offers an unparalleled view of consumer purchase behavior, allowing clients to gain key insights into how consumers are shopping across channels,” said Jeremy Allen,