BAVIS_1170x120_10-22-20

IRI

IRI announces the launch of IRI Marketplace

IRI announces the launch of IRI Marketplace

CHICAGO  – IRI has launched IRI Marketplace, an open and continuously expanding network that brings together IRI’s trusted technology, data and analytical partners on a single platform. Available through IRI Liquid Data, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing

IRI research shows rebound in consumer sentiment

IRI research shows rebound in consumer sentiment

CHICAGO – Consumer sentiment is on the rise after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans. Amidst economic growth and declining unemployment rates, IRI Consumer Connect survey Q2 2021 results show that consumers reported a better financial state compared to Q1, and many are optimistic their finances will continue

IRI helps KISS respond to beauty trends

IRI helps KISS respond to beauty trends

CHICAGO – IRI and KISS Products Inc. are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage and IRI Consumer and Shopper Insights Advantage on the Unify visualization platform. The beauty industry experienced significant demand disruption as consumers shifted their behaviors in response to

IRI unveils Opportunity Alerts

IRI unveils Opportunity Alerts

CHICAGO – IRI is rolling out a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts and Opportunity Predictors, the company said Thursday. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors leverage

IRI launches cloud-native IRI Intelligence Suite

IRI launches cloud-native IRI Intelligence Suite

CHICAGO  — IRI has launched the IRI Intelligence Suite, a cloud-native solution powered by IRI Liquid Data, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s assets and build their own applications in an easy-to-use, safe cloud environment. By consolidating insights from previously disparate data

IRI enhances omnichannel capabilities

IRI enhances omnichannel capabilities

CHICAGO — IRI said it is leveraging a 1.5-million-member receipt panel, recently obtained through IRI’s acquisition of CoinOut, to build the most complete and accurate omnichannel offerings in market: IRI OmniMarket and IRI OmniConsumer. Integrating receipt panel data from CoinOut — which provides coverage of all critical channels in the omnichannel universe, including beauty, pet,

IRI rolls out omnichannel measurement capabilities

IRI rolls out omnichannel measurement capabilities

CHICAGO – IRI announced on Thursday a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket and IRI OmniConsumer. “These two new solutions represent the first omnichannel measurement, at scale, for our industry,” said Andrew Appel, president and CEO of IRI. “We

IRI acquires Intelligent Shopper Solutions

IRI acquires Intelligent Shopper Solutions

CHICAGO — IRI announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corp. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organization headquartered in Waterloo, Canada, which is a world leader in collaborative commerce

Shifts in shopping behavior drive CPG gains

Shifts in shopping behavior drive CPG gains

CHICAGO — COVID-related shifts in consumer shopping and consumption behavior helped drive total CPG industry growth of roughly 10.4% in 2020, significantly outpacing the prior three-year compound annual growth rate (CAGR) of 1.8%, according to a study from IRI and Boston Consulting Group (BCG). The ninth annual CPG study from IRI and BCG also looks

Vitamins and supplements propel self-care

Vitamins and supplements propel self-care

CHICAGO — The COVID-19 pandemic has created a flourishing demand for self-care products as consumers take their health care into their own hands. The latest IRI research, “Vitamins, Minerals, Herbal Supplements Propel Self-Care,” examines consumers’ desire for a healthy, vibrant lifestyle as they await their COVID-19 vaccine. While nearly 13% of U.S. residents have received a

IRI report anticipates vaccine impact on CPG

IRI report anticipates vaccine impact on CPG

CHICAGO — COVID-19 vaccines have begun in the United Kingdom and Canada, and the start of vaccines in the United States is set to follow very soon. Strong adoption of vaccinations will increase consumer confidence and speed up social mobility, ultimately driving economic growth. IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,”

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