CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized specifically for marketing mix models, the reports will help provide retail
CHICAGO — Portraying diverse women and girls accurately in advertisements results in higher sales, a study conducted by IRI has found. IRI released findings on Wednesday from its 2021 GEM Lift Study, which was conducted in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media. The study
CHICAGO — IRI and Boston Consulting Group (BCG), a leading global consulting firm, released their 10th annual CPG Growth Leaders study on Wednesday. Findings revealed that the total U.S. CPG industry grew roughly 3% in 2021, versus an expected sharper slowdown from 2020 — a year in which pandemic-driven shifts in consumer behavior drove over 10% CPG growth. The report
CHICAGO — IRI has named Misty Muscatel Davis global chief marketing officer, the company said Tuesday. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth. Davis joins IRI after a 16-plus year career at Google, where she
CHICAGO — Mass market sales of store-brand merchandise increased during the pandemic, but the market share gains that characterized the preceding years have softened, according to a new report from IRI. “The shift to at-home consumption, trading up to premium offerings, stimulus dollars and on-shelf availability are all factors steering shoppers away from store brands,”
CHICAGO — Citing concerns about the safety of large events because of the rise in COVID-19 cases and the impact of the Omicron variant, IRI announced on Wednesday that it has decided to postpone the 2022 IRI Growth Summit until 2023. “This is difficult news to deliver, given our excitement in announcing the return of
CHICAGO – IRI has launched IRI Marketplace, an open and continuously expanding network that brings together IRI’s trusted technology, data and analytical partners on a single platform. Available through IRI Liquid Data, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing
CHICAGO – Consumer sentiment is on the rise after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans. Amidst economic growth and declining unemployment rates, IRI Consumer Connect survey Q2 2021 results show that consumers reported a better financial state compared to Q1, and many are optimistic their finances will continue
CHICAGO – IRI and KISS Products Inc. are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage and IRI Consumer and Shopper Insights Advantage on the Unify visualization platform. The beauty industry experienced significant demand disruption as consumers shifted their behaviors in response to
CHICAGO – IRI is rolling out a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts and Opportunity Predictors, the company said Thursday. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors leverage
CHICAGO — IRI has launched the IRI Intelligence Suite, a cloud-native solution powered by IRI Liquid Data, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s assets and build their own applications in an easy-to-use, safe cloud environment. By consolidating insights from previously disparate data
CHICAGO — IRI said it is leveraging a 1.5-million-member receipt panel, recently obtained through IRI’s acquisition of CoinOut, to build the most complete and accurate omnichannel offerings in market: IRI OmniMarket and IRI OmniConsumer. Integrating receipt panel data from CoinOut — which provides coverage of all critical channels in the omnichannel universe, including beauty, pet,