CHICAGO – IRI has launched IRI Marketplace, an open and continuously expanding network that brings together IRI’s trusted technology, data and analytical partners on a single platform. Available through IRI Liquid Data, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment existing
CHICAGO – Consumer sentiment is on the rise after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans. Amidst economic growth and declining unemployment rates, IRI Consumer Connect survey Q2 2021 results show that consumers reported a better financial state compared to Q1, and many are optimistic their finances will continue
CHICAGO – IRI and KISS Products Inc. are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage and IRI Consumer and Shopper Insights Advantage on the Unify visualization platform. The beauty industry experienced significant demand disruption as consumers shifted their behaviors in response to
CHICAGO – IRI is rolling out a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts and Opportunity Predictors, the company said Thursday. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors leverage
CHICAGO — IRI has launched the IRI Intelligence Suite, a cloud-native solution powered by IRI Liquid Data, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s assets and build their own applications in an easy-to-use, safe cloud environment. By consolidating insights from previously disparate data
CHICAGO — IRI said it is leveraging a 1.5-million-member receipt panel, recently obtained through IRI’s acquisition of CoinOut, to build the most complete and accurate omnichannel offerings in market: IRI OmniMarket and IRI OmniConsumer. Integrating receipt panel data from CoinOut — which provides coverage of all critical channels in the omnichannel universe, including beauty, pet,
CHICAGO – IRI announced on Thursday a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket and IRI OmniConsumer. “These two new solutions represent the first omnichannel measurement, at scale, for our industry,” said Andrew Appel, president and CEO of IRI. “We
CHICAGO — IRI announced Tuesday the appointment of Kirk Perry, Google’s president of Global Client & Agency Solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an Advisor
CHICAGO — IRI announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corp. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organization headquartered in Waterloo, Canada, which is a world leader in collaborative commerce
CHICAGO — COVID-related shifts in consumer shopping and consumption behavior helped drive total CPG industry growth of roughly 10.4% in 2020, significantly outpacing the prior three-year compound annual growth rate (CAGR) of 1.8%, according to a study from IRI and Boston Consulting Group (BCG). The ninth annual CPG study from IRI and BCG also looks
CHICAGO — The COVID-19 pandemic has created a flourishing demand for self-care products as consumers take their health care into their own hands. The latest IRI research, “Vitamins, Minerals, Herbal Supplements Propel Self-Care,” examines consumers’ desire for a healthy, vibrant lifestyle as they await their COVID-19 vaccine. While nearly 13% of U.S. residents have received a
CHICAGO — COVID-19 vaccines have begun in the United Kingdom and Canada, and the start of vaccines in the United States is set to follow very soon. Strong adoption of vaccinations will increase consumer confidence and speed up social mobility, ultimately driving economic growth. IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,”