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IRI

IRI looks at building brands

IRI looks at building brands

CHICAGO — IRI’s special series — “Recession-Proof Your Business” — has released its latest installment that reviews examples of recessionary brand building and provides five key strategies to position brands for growth. The fifth installment, titled “Building Brands During Recessionary Times,” offers the following recommendations to companies: 1. Optimize and Curate Portfolio Evaluate brands by strength

IRI unveils 2019 New Product Pacesetters

IRI unveils 2019 New Product Pacesetters

CHICAGO  — IRI released its 2019 New Product Pacesetters, the 25th annual report highlighting the most successful new product launches across food and beverage, nonfood and convenience store sectors. Both large and small companies were successful in 2019, thanks to consumers’ willingness to embrace an expanded range of product types and attributes. However, the big story

IRI, Coresight Research launch monthly retail trends report

IRI, Coresight Research launch monthly retail trends report

CHICAGO  —  IRI and Coresight Research have launched a joint, monthly retail trend report providing insights into the future of retail for retailers and suppliers. The monthly reports will leverage the organizations’ combined expertise and unparalleled data assets from across the retail landscape — including purchase data spanning brick-and-mortar and e-commerce retail channels for apparel, CPG

IRI, BCG detail global purchasing trends

IRI, BCG detail global purchasing trends

CHICAGO — IRI is continuing to collaborate with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchase trends in Italy, France, Germany, Netherlands, New Zealand, Spain, U.K. and U.S. The company just updated the report, “Consumer Spending Tracker: COVID-19 Impact,” to capture the most recent insights. Key highlights from the research

IRI, BCG detail COVID-19’s impact on global spending

IRI, BCG detail COVID-19’s impact on global spending

CHICAGO — IRI is continuing to collaborate with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchase trends in Italy, France, Germany, Netherlands, New Zealand, Spain, U.K. and U.S. The firm just updated the report, “Consumer Spending Tracker: COVID-19 Impact,” to capture the most recent insights. Key highlights from the research

IRI study says U.S. consumers pessimistic

IRI study says U.S. consumers pessimistic

CHICAGO —U.S. consumers are increasingly concerned about the COVID-19 health crisis and its potential long-term economic impact, according to the latest analysis by IRI. In its report,  “Consumers Provide Pessimistic View of Coming Months,” IRI details some of the implications of the pandemic on shopper moods and behaviors. Among the findings: With nearly 60% of

IRI and BCG update study on COVID-19 impact

IRI and BCG update study on COVID-19 impact

CHICAGO — IRI is continuing to collaborate with their partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, Germany, New Zealand, the U.K and the U.S. The company just updated the report “COVID-19 Impact: Consumer Spending Tracker” to capture the most recent insights. Key highlights from the research include:

New study from IRI and BCG on COVID-19 impact

New study from IRI and BCG on COVID-19 impact

CHICAGO — IRI is continuing to collaborate with their partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, New Zealand, the U.K and the U.S. The company just updated the report, “COVID-19 Impact: Consumer Spending Tracker,” to capture the most recent insights. Key highlights from the research include: Trends

Kantar, IRI partner on closed-loop solution for CPG

Kantar, IRI partner on closed-loop solution for CPG

CHICAGO — Kantar and IRI have launched a new closed-loop growth solution for CPG brands that is designed to help achieve better results throughout the whole advertising cycle. According to both companies, the combination of IRI’s sales data and Kantar’s brand data will enable clients to more effectively measure and optimize marketing programs against two

IRI, Kantar partner to help CPG companies

IRI, Kantar partner to help CPG companies

NEW YORK — IRI and Kantar are joining forces to help consumer packaged goods companies measure and optimize their marketing programs for both short-term sales gains and long-term brand health. The companies this week launched what they’re calling a closed-loop solution that combines IRI sales data and Kantar brand insights to deliver a “highly predictive,

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