CHICAGO — IRI’s special series — “Recession-Proof Your Business” — has released its latest installment that reviews examples of recessionary brand building and provides five key strategies to position brands for growth. The fifth installment, titled “Building Brands During Recessionary Times,” offers the following recommendations to companies: 1. Optimize and Curate Portfolio Evaluate brands by strength
CHICAGO — IRI released its 2019 New Product Pacesetters, the 25th annual report highlighting the most successful new product launches across food and beverage, nonfood and convenience store sectors. Both large and small companies were successful in 2019, thanks to consumers’ willingness to embrace an expanded range of product types and attributes. However, the big story
CHICAGO — IRI and Coresight Research have launched a joint, monthly retail trend report providing insights into the future of retail for retailers and suppliers. The monthly reports will leverage the organizations’ combined expertise and unparalleled data assets from across the retail landscape — including purchase data spanning brick-and-mortar and e-commerce retail channels for apparel, CPG
CHICAGO — IRI is continuing to collaborate with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchase trends in Italy, France, Germany, Netherlands, New Zealand, Spain, U.K. and U.S. The company just updated the report, “Consumer Spending Tracker: COVID-19 Impact,” to capture the most recent insights. Key highlights from the research
CHICAGO — IRI is continuing to collaborate with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchase trends in Italy, France, Germany, Netherlands, New Zealand, Spain, U.K. and U.S. The firm just updated the report, “Consumer Spending Tracker: COVID-19 Impact,” to capture the most recent insights. Key highlights from the research
NEW YORK — U.S. consumer confidence has tumbled in recent weeks as the coronavirus impact has taken a bigger toll on the economy. Nearly three in five consumers expect the COVID-19 pandemic will last more than three months, according to an analysis by IRI. Consumers are exhibiting “recession-like sentiment,” said the market research firm, which
CHICAGO —U.S. consumers are increasingly concerned about the COVID-19 health crisis and its potential long-term economic impact, according to the latest analysis by IRI. In its report, “Consumers Provide Pessimistic View of Coming Months,” IRI details some of the implications of the pandemic on shopper moods and behaviors. Among the findings: With nearly 60% of
CHICAGO — IRI is continuing to collaborate with their partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, Germany, New Zealand, the U.K and the U.S. The company just updated the report “COVID-19 Impact: Consumer Spending Tracker” to capture the most recent insights. Key highlights from the research include:
CHICAGO — IRI is continuing to collaborate with their partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, New Zealand, the U.K and the U.S. The company just updated the report, “COVID-19 Impact: Consumer Spending Tracker,” to capture the most recent insights. Key highlights from the research include: Trends
CHICAGO — Dollar stores and digital retailers are the primary beneficiaries as consumers shift their shopping habits to save time, effort and money, IRI says in its latest Consumer Connect survey. IRI analyzes this shift in a January 27 report titled “Channel Trends in CPG Today,” which finds that consumers remain confident about their financial
CHICAGO — Kantar and IRI have launched a new closed-loop growth solution for CPG brands that is designed to help achieve better results throughout the whole advertising cycle. According to both companies, the combination of IRI’s sales data and Kantar’s brand data will enable clients to more effectively measure and optimize marketing programs against two
NEW YORK — IRI and Kantar are joining forces to help consumer packaged goods companies measure and optimize their marketing programs for both short-term sales gains and long-term brand health. The companies this week launched what they’re calling a closed-loop solution that combines IRI sales data and Kantar brand insights to deliver a “highly predictive,