Pilot Pen G2 Edge

IRI’s Growth Summit 2018

The new retail imperative: deliver personalized experiences

LAS VEGAS — To stay relevant in today’s competitive market, retailers must truly know their customers and speak to them in way that is not only personalized but also truly personal, Stuart Aiken, Kroger Co. group vice president and chief executive officer of 84.51°, told attendees last month at IRI’s Growth Summit 2018 at the