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Jason Farver

Hy-Vee launches new retail media network

Hy-Vee launches new retail media network

WEST DES MOINES, Iowa  — Hy-Vee, Inc. officially launched its full-scale retail media network at Groceryshop 2023 this week in Las Vegas. As a disruptor in the retail media landscape, Hy-Vee RedMedia will connect brands directly with Hy-Vee’s robust and diverse customer base across multiple platforms. This venture will help build brand affinity through meaningful

Hy-Vee names Jason Farver president of its PDI unit

Hy-Vee names Jason Farver president of its PDI unit

WEST DES MOINES, Iowa — Hy-Vee Inc. has named Jason Farver president of the company’s Perishable Distributors of Iowa (PDI) subsidiary, the company said on Friday. Farver will oversee the operations, strategies, and overall growth of PDI, along with Hy-Vee’s other manufacturing facilities. Farver comes to Hy-Vee from VT Industries, where he spent more than