NEW YORK — IRI and Kantar are joining forces to help consumer packaged goods companies measure and optimize their marketing programs for both short-term sales gains and long-term brand health. The companies this week launched what they’re calling a closed-loop solution that combines IRI sales data and Kantar brand insights to deliver a “highly predictive,
INDIANAPOLIS — This past weekend the Global Market Development Center | Retail Tomorrow (GMDC) held its inaugural Selfcare Summit 2019 conference, a three-day business development and educational event focused on the “consumerization” of health care and its impact on the future of retail here. The summit replaced GMDC’s annual Health Beauty Wellness (HBW) Conference to
NEW YORK – Product of the Year USA, the world’s largest consumer-voted award for product innovation, announced the highly-anticipated winners of the 2019 Product of the Year Awards. Determined by a national study of 40,000 consumers conducted by Kantar, a global leader in consumer research, the 36 winning products have been awarded as the most
Norwalk, Conn. — Competition among retailers for the top spot on this year’s PoweRanking list was closer than ever before, according to Kantar Retail, with Walmart and Kroger Co. finishing in a virtual tie for first place. The 2016 edition of Kantar’s PoweRanking, the 20th, listed PepsiCo and Coca-Cola Co. as the leading manufacturers. (In