TOY-FAIR_1170x120_9-20-21

Kellogg Co.

Kellogg gets ready for Halloween

Kellogg gets ready for Halloween

BATTLE CREEK, Mich.— Ahead of the theatrical release of MGM’s animated sequel “The Addams Family 2” on Oct. 1, Kellogg Co. is teaming up with the studio with limited-edition cereals and snacks and in-pack giveaways. The limited-edition cereals — Kellogg’s Froot Loops, Kellogg’s Chocolate Frosted Flakes and Kellogg’s Apple Jacks — have been transformed for

Kellogg adds two new whole grain cereal flavors

Kellogg adds two new whole grain cereal flavors

BATTLE CREEK, Mich. — Kellogg has created two new breakfast cereal flavors, Frosted Mini-Wheats Cinnamon Roll and Special K Blueberry, which both feature whole grains as their leading ingredient. With real cinnamon baked inside layers of 100% whole grain frosted biscuit, Frosted Mini-Wheats Cinnamon Roll cereal is made with real cinnamon and 47 grams of

Classic Kellogg’s brands debut as cereal bars

Classic Kellogg’s brands debut as cereal bars

BATTLE CREEK, Mich. — Two iconic Kellogg’s brands are stepping out in a fresh new way for cereal lovers everywhere — no bowls or spoons required. Kellogg is launching breakfast-inspired Kellogg’s Cereal Bars, which the company says offer consumers a convenient new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes while on the

Kellogg’s Special K Caramel Latte Pastry Crisps

Kellogg’s Special K Caramel Latte Pastry Crisps

BATTLE CREEK, Mich. — Kellogg Co. has launched a new low-calorie breakfast treat that it describes as offering “a deliciously guilt-free little lift” at 100 calories per serving. Special K Caramel Latte Pastry Crisps, launched just in time for National Coffee Month, are breakfast bars flavored with caramel and a hint of espresso. Each two-pastry

Hy-Vee partners with Kellogg, Keurig Dr Pepper to ‘End Summer Hunger’

Hy-Vee partners with Kellogg, Keurig Dr Pepper to ‘End Summer Hunger’

WEST DES MOINES, Iowa — Hy-Vee Inc. is partnering with Kellogg Co. and Keurig Dr Pepper  to provide food for children and families as part of the End Summer Hunger campaign. During the month of July, for every qualifying purchase at a Hy-Vee grocery store, one meal will be donated to Feeding America food banks

Kellogg’s rolls out Pop-Tarts Frosted Confetti Cake Bites

Kellogg’s rolls out Pop-Tarts Frosted Confetti Cake Bites

BATTLE CREEK, Mich. — Kellogg Co. has expanded its Pop-Tart brand options with a new flavor — Pop-Tarts Frosted Confetti Cake Bites. Packed with cake flavor and decorated with edible glitter, Pop-Tarts Frosted Confetti Cake Bites are a snacking option that the company said “will appeal to anyone who appreciates ’90s culture. The celebratory flavor

Head of Kellogg industry initiatives Dave Jones to retire

Head of Kellogg industry initiatives Dave Jones to retire

BATTLECREEK, Mich. — Kellogg Co.’s longtime liaison to many food industry organizations, Dave Jones, said Monday he will retire after 33 years with the company. “We thank Dave for representing Kellogg so well throughout his career,” said Scott Salmon, Kellogg chief customer officer. “His advocacy with industry partners, associations and trade organizations on our company’s

Kellogg to sell Keebler Cookies, related businesses to Ferrero

Kellogg to sell Keebler Cookies, related businesses to Ferrero

BATTLE CREEK, Mich. — Kellogg Co. has reached an agreement to sell selected cookies, fruit and fruit-flavored snacks, pie crusts, and ice cream cone businesses to the Ferrero Group and its related companies. The cash transaction is valued at $1.3 billion (or €1.16 billion, at current exchange rates), and includes brands and assets primarily related to

Kellogg’s will launch new snacks from popular brands

Kellogg’s will launch new snacks from popular brands

BATTLE CREEK, Mich.— Kellogg Co. is launching new offerings from some of its popular brands including Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers. The new offerings will be available nationwide in January 2019. They are: Cheez-It Snap’d – thin, crispy snacks made with cheese inside and out. Cheez-It Snap’d will be available

Kellogg’s Rice Krispies debuts new flavor

Kellogg’s Rice Krispies debuts new flavor

BATTLE CREEK, Mich. — Kellogg Co.’s Kellogg’s Rice Krispies brand is rolling out in January its first new flavor in more than 10 years — Kellogg’s Strawberry Krispies. “Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them

Kellogg marks progress on CSR goals

Kellogg marks progress on CSR goals

BATTLE CREEK, Mich. — Kellogg Co. is releasing its 10th annual Corporate Responsibility Report, “Nourishing Families So They Can Flourish and Thrive,” and celebrating progress significantly ahead of schedule on its Breakfasts for Better Days commitments. Company founder W.K. Kellogg was an early conservationist and a leading philanthropist whose legacy lives on in the company