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KISS Products

IRI helps KISS respond to beauty trends

IRI helps KISS respond to beauty trends

CHICAGO – IRI and KISS Products Inc. are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage and IRI Consumer and Shopper Insights Advantage on the Unify visualization platform. The beauty industry experienced significant demand disruption as consumers shifted their behaviors in response to