Krish Thyagarajan

A deep dive into what pet lovers are seeking in pet food

As is well documented, more people adopted pets during the pandemic than ever before. Of these, 13% were first-time pet owners. Strikingly close to new parenthood, we were interested in learning more about how these new caregivers, along with their more experienced counterparts, were faring, and what drove their buying decisions, particularly around food. So,