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Kroger Precision Marketing platform

Kroger unveils marketing platform

CINCINNATI — Kroger Co. rolled out a new consumer packaged goods search service that connects its acumen in data and personalization. The self-service marketing platform, called Boosted Products in Search, allows CPG brands to reach digitally savvy shoppers with “hyper-relevant” products in search results across Kroger digital properties, as well as view performance in real