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Larry Gatta

Gatta is top front-end merchant

Gatta is top front-end merchant

GOODLETTSVILLE, Tenn. — Meetings with vendors are a big part of Larry Gatta’s job. As Dollar General Corp.’s senior vice president and general merchandising manager for consumables, Gatta attends more than 75 joint business plan sessions a year. In these meetings, the retailer and its suppliers develop the strategies to drive productive sales and review