Lawrence Rosen

Cra-Z-Art acquires RoseArt brand From Mattel

Cra-Z-Art acquires RoseArt brand From Mattel

RANDOLPH, N.J. — LaRose Industries, which does business as Cra-Z-Art, said Thursday that it has acquired Mattel’s arts, crafts and stationery businesses. The deal includes the popular RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premium USA Gold and USA Titanium pencils, and Scribble Stuff that will anchor the new writing