Lisa Goller

‘Shrinkflation’ affects manufacturers, retailers and consumers

As retail costs balloon, certain products deflate. Across retail categories, more manufacturers are making products smaller to offset rising costs, a practice called shrinkflation, or downsizing. Retail costs keep climbing, as U.S. inflation hit its highest one-year price hike in more than 40 years in March 2022. Global supply chain disruption has made raw materials,