NEWARK, N.J. — Mars Wrigley’s 5™ GUM is partnering with Square Enix and Crystal Dynamics to deliver new digital content to players of the Marvel’s Avengers game. As of Monday, August 17, with the purchase of every 5 GUM promotional pack, Marvel’s Avengers players can go to http://www.PlayAvengers.com/5Gum to unlock a series of in-game content
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced on Tuesday its 2020 merchandising recommendations and debuting new products at the National Confectioners Association Sweets & Snacks Expo in Chicago. Together, these insights and innovations will support retailers in driving sales and overall category growth, the company said in a statement. “Mars Wrigley Confectionery is committed to
MCLEAN, Va. — Mars Inc. has named Andrew Clarke, currently chief marketing and customer officer, to the role of global president of Mars Wrigley Confectionery. Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago. Since 2015 Clarke has been chief marketing and customer officer. In
HACKETTSTOWN, N.J. — Mars Wrigley Confectionery is debuting dozens of new product and packaging launches across its most popular brands at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago this week. In addition, Mars Wrigley Confectionery said it would share industry-leading insights in category management research and best practices. “Consumers today are looking for a holistic
MCLEAN, Va. — Mars Inc. plans to meld its Mars Chocolate and Wrigley segments to form one global candy business unit called Mars Wrigley Confectionery. Mars said Thursday that the move comes as its has gained full ownership of Wrigley, which it acquired in 2008. Berkshire Hathaway had held a minority stake in Wrigley that