TOY-FAIR_1170x120_9-20-21

Melinda Clark

Walmart.com changes offer new routes for CPG brands

For the U.S. consumer packaged goods industry, e-commerce is a three-horse race between Walmart.com, Amazon and direct to consumer (DTC). Despite its massive audience and its potential to drive domestic sales, Walmart.com has remained a distant third for marketers looking to grow their e-commerce revenue. This is all about to change. When it comes to