Millennials Archives - MMR: Mass Market Retailers

Businesses face higher expectations than ever

January 9, 2017 by Jeffrey Woldt Jeffrey Woldt, Millennials, YouGov and GT Nexus 2017, Issue 01-09-2017, Issues, Opinion

A report about brand loyalty among Millennials released last month includes some surprising findings that should prompt mass market retailers and consumer products suppliers to reexamine the way they do business. Based on a survey of people between the ages of 18 and 34 conducted by research company YouGov and GT Nexus, a supply chain

How to earn Millennials’ loyalty

November 2, 2016 by Pat Griffin authentic, Catalant, ethical, L.A.T.T.E., local, Millennials, traceable, transparent 2016, Issue 10-31-2016, Issues, Opinion, Uncategorized

Millennials account for nearly a quarter of the American population, with collective pockets each year as deep as $200 billion. For mass market retailers, this makes them a critically important group — especially as they begin to have families. The high bar Millennials hold for brands is only made higher when it comes time to