Millennials

Businesses face higher expectations than ever

Businesses face higher expectations than ever

A report about brand loyalty among Millennials released last month includes some surprising findings that should prompt mass market retailers and consumer products suppliers to reexamine the way they do business. Based on a survey of people between the ages of 18 and 34 conducted by research company YouGov and GT Nexus, a supply chain

How to earn Millennials’ loyalty

How to earn Millennials’ loyalty

Millennials account for nearly a quarter of the American population, with collective pockets each year as deep as $200 billion. For mass market retailers, this makes them a critically important group — especially as they begin to have families. The high bar Millennials hold for brands is only made higher when it comes time to