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Mondelez International Inc.

Amazon innovates

SEATTLE — Recent moves by Amazon.com Inc. make it clear that the world’s e-commerce behemoth is continuing to ratchet up the pressure on traditional retail. Most recently, Amazon has invited major consumer packaged goods manufacturers, including General Mills Inc. and Mondelez International Inc., to a three-day gathering at its headquarters here in May, according to

Mondelez drops effort to acquire Hershey

Mondelez drops effort to acquire Hershey

DEERFIELD, Ill. — Mondelez International Inc. said it has ended discussions with Hershey Co. regarding a possible combination of the two companies. “As the world’s leading snacking company, we remain focused on successfully executing our strategy to deliver both sustainable top-line growth and significant margin expansion and are well positioned to continue to deliver value

BelVita launches ‘Steady Morning Energy’ campaign

BelVita launches ‘Steady Morning Energy’ campaign

EAST HANOVER, N.J.—  Mondelēz International Inc. is launching a new digital and social media advertising campaign to promote its belVita Breakfast Biscuits brand. The ‘Steady Morning Energy’ campaign features several short films that humorously depict the different ways people use energy in the morning. “We know our consumers are constantly on-the-go — whether it is