SEATTLE — Recent moves by Amazon.com Inc. make it clear that the world’s e-commerce behemoth is continuing to ratchet up the pressure on traditional retail. Most recently, Amazon has invited major consumer packaged goods manufacturers, including General Mills Inc. and Mondelez International Inc., to a three-day gathering at its headquarters here in May, according to
EAST HANOVER, N.J. — Mondelēz International Inc. has launched a new line of bear-shaped snack cakes called Teddy Soft Bakes. The new product joins Teddy Grahams as part of the company’s new Teddy brand portfolio aimed at children. According to the company, Teddy Soft Bakes contain no high fructose corn syrup or artificial flavors or
EAST HANOVER, N.J. — Mondelēz International Inc.’s Oreo brand has introduced a line of Milka Oreo candy bars that combine Oreo cookies and Milka European chocolate candy. “We are always exploring ways to diversify the Oreo product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka
DEERFIELD, Ill. — Mondelez International Inc. said it has ended discussions with Hershey Co. regarding a possible combination of the two companies. “As the world’s leading snacking company, we remain focused on successfully executing our strategy to deliver both sustainable top-line growth and significant margin expansion and are well positioned to continue to deliver value
EAST HANOVER, N.J.— Mondelēz International Inc. is launching a new digital and social media advertising campaign to promote its belVita Breakfast Biscuits brand. The ‘Steady Morning Energy’ campaign features several short films that humorously depict the different ways people use energy in the morning. “We know our consumers are constantly on-the-go — whether it is
EAST HANOVER, N.J. — Mondelēz International Inc.’s Oreo brand is encouraging fans around the world to open their hearts to others in a new integrated global campaign. The Open Up with Oreo campaign kicks off in the United States with a TV spot featuring singer Adam Lambert. In the U.S. market, Open Up with Oreo