RB launches Cough, Cold and Flu Navigator with WebMD
NEW YORK — RB’s Mucinex brand has created and launched the Cough, Cold, and Flu Navigator, a digital tool designed to simplify consumer’s O-T-C purchase experience. Available within WebMD and via retail at-shelf integrations, the navigator helps streamline the consumer experience with a personalized platform that shortens the purchase decision process to help consumers quickly