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multicultural beauty

Experts: cultivate diversity in beauty

Experts: cultivate diversity in beauty

The entire multicultural beauty industry is undergoing seismic shifts in consumer behavior, demands and distribution. So how can mass retailers make multicultural beauty consumers feel welcomed/recognized/respected in their stores? How can they meet the needs of these consumers and make them loyal customers? The key words are: Inclusion, Access, Assortment and Engagement. The Global Beauty