Musab Balbale

Video Forum: Musab Balbale, CVS Health, Part 2

Video Forum: Musab Balbale, CVS Health, Part 2

In the second installment of a two-part interview, Musab Balbale talks about the strength of the team at CVS Health that is deploying digital tools to enhance the customer journey. He also discusses the company’s ExtraCare loyalty program and the drive to personalize product and service offerings; how CVS’ current store rationalization initiative will impact

Video Forum: Musab Balbale, CVS Health, Part 1

Video Forum: Musab Balbale, CVS Health, Part 1

Musab Balbale, senior vice president and chief merchant at CVS Health, tells this week’s Video Forum about efforts to build on the momentum the retailer developed during the COVID pandemic and further strengthen customer relationships. He also discusses how the company’s identity as a health care provider impacts the front-end business, the advantages of maintaining

Walmart taps Kiper to head beauty business

Walmart taps Kiper to head beauty business

BENTONVILLE, Ark. — Walmart has reportedly named Creighton Kiper its newest vice president of merchandising, beauty. The announcement comes weeks after Kiper’s predecessor, Musab Balbale, departed the company. Kiper previously held the role of merchandising vice president of wellness at Walmart, with responsibility for merchandising in stores and online for the U.S. market. He also

Walmart fills two key roles in health, beauty

BENTONVILLE, Ark. — Wal­mart announced two recent major personnel moves. Lori Flees has been appointed senior vice president and chief operating officer of Walmart Health and Wellness, and Musab Balbale was named vice president and general manager for the beauty division. Flees’ position is a newly created role. She is currently the senior vice president

Balbale to lead beauty business at Walmart

Balbale to lead beauty business at Walmart

BENTONVILLE, Ark. — Continuing the transformation of its beauty department, Walmart has named Musab Balbale as vice president and general manager for beauty. He will lead all merchandising strategies for the retailer’s omnichannel beauty business. Balbale has been a part of the Walmart Beauty team for almost four years, leading the e-commerce sector of the

Emerson Group event explores changing industry

Emerson Group event explores changing industry

PHILADELPHIA — The health and beauty business is changing fast, and speakers at the recent Emerson Group Industry Day event here noted that companies will need new skills, as well as nerve, agility and vision, if they are to remain relevant. Emerson Marketing executive vice president Matt Poli set the stage for the 10th annual