In the second installment of a two-part interview, Musab Balbale talks about the strength of the team at CVS Health that is deploying digital tools to enhance the customer journey. He also discusses the company’s ExtraCare loyalty program and the drive to personalize product and service offerings; how CVS’ current store rationalization initiative will impact
Musab Balbale, senior vice president and chief merchant at CVS Health, tells this week’s Video Forum about efforts to build on the momentum the retailer developed during the COVID pandemic and further strengthen customer relationships. He also discusses how the company’s identity as a health care provider impacts the front-end business, the advantages of maintaining
BENTONVILLE, Ark. — Walmart has reportedly named Creighton Kiper its newest vice president of merchandising, beauty. The announcement comes weeks after Kiper’s predecessor, Musab Balbale, departed the company. Kiper previously held the role of merchandising vice president of wellness at Walmart, with responsibility for merchandising in stores and online for the U.S. market. He also
NEW YORK — Musab Balbale has left his position as vice president and general manager of Walmart beauty to take the top merchant role at CVS Health. Starting at the end of the month, he will fill the post that has been vacant since senior vice president and chief merchant George Coleman left in July.
NEW YORK — Musab Balbale is leaving his position as vice president and general manager of Walmart Beauty, and will reportedly take the top merchant role at CVS Health. Balbale announced his departure from Walmart in a post on his LinkedIn page. Industry sources say he is headed to CVS Health, to fill the post
BENTONVILLE, Ark. — Walmart announced two recent major personnel moves. Lori Flees has been appointed senior vice president and chief operating officer of Walmart Health and Wellness, and Musab Balbale was named vice president and general manager for the beauty division. Flees’ position is a newly created role. She is currently the senior vice president
BENTONVILLE, Ark. — Continuing the transformation of its beauty department, Walmart has named Musab Balbale as vice president and general manager for beauty. He will lead all merchandising strategies for the retailer’s omnichannel beauty business. Balbale has been a part of the Walmart Beauty team for almost four years, leading the e-commerce sector of the
PHILADELPHIA — The health and beauty business is changing fast, and speakers at the recent Emerson Group Industry Day event here noted that companies will need new skills, as well as nerve, agility and vision, if they are to remain relevant. Emerson Marketing executive vice president Matt Poli set the stage for the 10th annual