Pilot Pen G2 Edge

Nick McLean

Power of store can be leveraged for omnichannel success

Power of store can be leveraged for omnichannel success

Traditional mass market retailers are in an interesting position for establishing success in an omnichannel retail environment. By default, physical stores are an integral part of their business model, with digital channels being complementary, not foundational, elements. This has been thought to put these traditionally physical retailers at a disadvantage. However, in one very prominent