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NielsenIQ’s Omnichannel Shopping Fundamentals Survey

Shoppers prioritize delivery speed over sustainability

Shoppers prioritize delivery speed over sustainability

CHICAGO – While U.S. shoppers are increasingly pledging their allegiance to sustainable products and eco-friendly lifestyles, their need for speed with online order deliveries defies those attitudes, according to insights from NielsenIQ’s recent Omnibus Survey, conducted from February to March 28. The study’s most significant findings hammer home consumers’ surging penchant for speedy delivery: 61%