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Numerator

COVID fears to impact consumers’ Labor Day plans

COVID fears to impact consumers’ Labor Day plans

CHICAGO — Many consumers are scaling back their Labor Day plans because of growing concerns about COVID-19, a survey conducted by Numerator has found. Fewer people (particularly in the South) are planning to celebrate the holiday with family and friends, and more people are planning to rely on click-and-collect services when doing their holiday shopping.

Kantar agrees to acquire Numerator

Kantar agrees to acquire Numerator

LONDON — Kantar has reached a definitive agreement with Vista Equity Partners to acquire Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth