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Loblaw Cos. shifts to single loyalty program

Loblaw Cos. shifts to single loyalty program

TORONTO — Next year, Loblaw Cos. plans to launch a unified customer loyalty program that joins the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart and supermarket chains. Called PC Optimum, the combined loyalty program will enable members to earn and redeem loyalty points across Loblaw’s network of nearly 2,500 grocery and