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perimenopausal women

Retailers can help ensure perimenopausal women find support

It usually happens when women are in their 40s, but sometimes earlier. Suddenly, a monthly cycle that was predictable becomes erratic. Fluctuating hormones begin to impact aspects of daily life, from sleep to relationships to bladder changes. It’s called perimenopause, and retailers have the opportunity to help redefine how women navigate this phase of life.