BAVIS_1170x120_10-22-20

Procter & Gamble

P&G debuts Tide Eco-Box package

P&G debuts Tide Eco-Box package

CINCINNATI — Procter & Gamble Co.’s Tide brand has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for e-commerce. The company said the Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry

2018 Product of the Year Award winners announced

2018 Product of the Year Award winners announced

NEW YORK — Product of the Year USA recognized 31 products from across the consumer packaged goods market with its 2018 Product of the Year Awards. This year’s 2018 Product of the Year Award winners were announced at Thursday evening at the Edison Ballroom in New York City during the annual Product of the Year Awards

Gillette touts smoother shaving with Venus ComfortGlide

Gillette touts smoother shaving with Venus ComfortGlide

BOSTON — Gillette said it’s bringing women a higher level of shaving comfort with its new Venus ComfortGlide razors. The Procter & Gamble shaving brand said Gillette Venus ComfortGlide razors sport flexible moisture bars to glide seamlessly over and into every curve of a woman’s body, providing a high degree of comfort without sacrificing a

Pantene celebrates hairstyle diversity

Pantene celebrates hairstyle diversity

CINCINNATI — Pantene is launching new advertising featuring singer and brand ambassador Jillian Hervey that celebrates hairstyle diversity. Part of the next chapter of Pantene’s “Strong Is Beautiful” campaign, the new ad highlights the heritage, diversity and beauty of African-American hair. Hervey and African-American women of all ages showcase a range of hair textures and

Coty closes merger with P&G specialty beauty

Coty closes merger with P&G specialty beauty

NEW YORK — Coty Inc. has finalized its acquisition of the fine fragrances, salon professional, cosmetics, retail hair color, and select hair styling businesses of Procter & Gamble Co. Camillo Pane Coty said Monday that the transaction, valued at more than $11 billion, makes it the world’s third-largest beauty care company, with annual revenue of

Zendaya named latest CoverGirl

NEW YORK — Actress and singer Zendaya has signed up as a brand ambassador for CoverGirl. The Procter & Gamble cosmetics brand said Zendaya’s first ad is slated to launch live on Feb. 15 during the 58th Annual Grammy Awards airing on CBS. The spot will feature a new line of CoverGirl products, including Plumpify Mascara