CINCINNATI — Procter & Gamble Co.’s Tide brand has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for e-commerce. The company said the Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry
NEW YORK — Product of the Year USA recognized 31 products from across the consumer packaged goods market with its 2018 Product of the Year Awards. This year’s 2018 Product of the Year Award winners were announced at Thursday evening at the Edison Ballroom in New York City during the annual Product of the Year Awards
BOSTON — Procter & Gamble Co.’s (P&G’s) Gillette brand is offering caregivers in the United States and the U.K. the opportunity to sample TREO, an assisted razor designed for people who are unable to shave themselves. The brand has said that while supplies last, U.S. and U.K. consumers are invited to request a product sample
BOSTON — Every guy knows that buying shaving blades is not only a hassle but expensive, which helps to explain the rise of shave clubs. Now Gillette, which has its own club, has made buying blades even more convenient — and less costly. Through Gillette On Demand, its new direct-to-consumer online service, the company offers
CINCINNATI — Procter & Gamble Co.’s Always Discreet brand has partnered with Walmart on a campaign, including a video, to help inspire women with bladder leaks to live life without shame or compromise. As the video demonstrates, one of three women over the age of 18 experience bladder leaks, but a new national survey from
NEW YORK — Braun has launched the new Series 3 Shave & Style electric shaver, described as “the ideal starter kit” for men looking to stay well-groomed while taking care of their skin. The Procter & Gamble grooming brand said the Braun Series 3 Shave & Style is the most affordable three-flex shaver in its
BOSTON — Gillette said it’s bringing women a higher level of shaving comfort with its new Venus ComfortGlide razors. The Procter & Gamble shaving brand said Gillette Venus ComfortGlide razors sport flexible moisture bars to glide seamlessly over and into every curve of a woman’s body, providing a high degree of comfort without sacrificing a
CINCINNATI — Pantene is launching new advertising featuring singer and brand ambassador Jillian Hervey that celebrates hairstyle diversity. Part of the next chapter of Pantene’s “Strong Is Beautiful” campaign, the new ad highlights the heritage, diversity and beauty of African-American hair. Hervey and African-American women of all ages showcase a range of hair textures and
NEW YORK — Coty Inc. has finalized its acquisition of the fine fragrances, salon professional, cosmetics, retail hair color, and select hair styling businesses of Procter & Gamble Co. Camillo Pane Coty said Monday that the transaction, valued at more than $11 billion, makes it the world’s third-largest beauty care company, with annual revenue of
NEW YORK — Actress and singer Zendaya has signed up as a brand ambassador for CoverGirl. The Procter & Gamble cosmetics brand said Zendaya’s first ad is slated to launch live on Feb. 15 during the 58th Annual Grammy Awards airing on CBS. The spot will feature a new line of CoverGirl products, including Plumpify Mascara