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RB to acquire Biofreeze from Performance Health

RB to acquire Biofreeze from Performance Health

PARSIPPANY, N.J.— Reckitt Benckiser (RB) Group has entered into a definitive agreement to acquire the Biofreeze brand from Performance Health, a company owned by Madison Dearborn Partners. “This is a monumental day for the employees at Performance Health and more specifically, Biofreeze and TheraPearl. Our team has been building both brands for quite some time

RB launches Cough, Cold and Flu Navigator with WebMD

RB launches Cough, Cold and Flu Navigator with WebMD

NEW YORK — RB’s Mucinex brand has created and launched the Cough, Cold, and Flu Navigator, a digital tool designed to simplify consumer’s O-T-C purchase experience. Available within WebMD and via retail at-shelf integrations, the navigator helps streamline the consumer experience with a personalized platform that shortens the purchase decision process to help consumers quickly

RB launches campaign against COVID-19 ‘Infodemic’

RB launches campaign against COVID-19 ‘Infodemic’

PARSIPPANY, N.J. — Global health and hygiene company RB, makers of the Lysol brand of disinfectant products, has launched a new public health information campaign assessing and evaluating claims related to COVID-19.  The campaign is focused on correcting misinformation, challenging misperceptions and debunking common myths. The new website —  www.covid-19facts.com — has been developed as an educational