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Walmart partners with Roku on shoppable TV ads

Walmart partners with Roku on shoppable TV ads

BENTONVILLE, Ark.  — Walmart is partnering with Roku Inc. on a push to turn the streaming TV service into a platform for e-commerce sales. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s #1 TV streaming platform, the companies said, adding that their approach