Pilot Pen G2 Edge

RxEvolution

Rite Aid unveils refreshed brand, new strategy

Rite Aid unveils refreshed brand, new strategy

CAMP HILL, Pa. —Rite Aid launched its refreshed brand Monday with an advertising campaign focused on the chain’s commitment to becoming a total health care destination for consumers. The brand refresh also includes the retailer’s new logo that is rolling out across the chain. Other elements include whole health merchandise, a refreshed digital experience, and