NEW YORK — SheaMoisture has unveiled a multiplatform commitment to Black men with a digital content series highlighting their multidimensionality, the national launch of a new product collection and a $1 million investment program meant to support their dreams. The pioneering beauty and personal care brand, which was founded with the mission to support and
AMITYVILLE, N.Y. — SheaMoisture has introduced the Purple Rice Water line, a collection of products that spans hair, body and skin care categories. According to the brand, Purple Rice Water is formulated to care for hair by reducing friction, increasing elasticity and closing the cuticle, leaving hair soft and shiny. In addition, the protein strengthens
AMITYVILLE, N.Y. — Scalp care is the new skincare. Consumers are increasingly recognizing the importance that scalp health plays in hair care, and are beginning to incorporate products into their hair care regimens that are specifically designed to cleanse, balance and treat the scalp. SheaMoisture gets to the root of the problem with the new African Black
AMITYVILLE, N.Y. — Sundial Brand’s SheaMoisture is introducing a new Coconut Custard Make It Last Wash N’ Go collection, a layered system to help achieve defined wash-and-go stylings for a range of textures. Made with natural, certified organic and fair trade ingredients with a bond-building complex that enhances natural curl patterns, the company said the five-piece
NEW YORK — More than 900 influencers, media and VIPs filled NYC’s Iconic Gotham Hall to celebrate NaturallyCurly’s signature event Texture on the Runway last week during New York’s Spring 2019 Fashion Week to celebrate the beauty of curls and coils. Retailer Sally Beauty returned as the retail sponsor for the innovative runway show that
AMITYVILLE, N.Y. — SheaMoisture is introducing the skin care collection Matcha Green Tea & Probiotics, formulated to help combat redness, a common skin concern among young adults, the company said. Skin irritation and sensitivity can be caused by external factors, such as pollution and reactions to skin care products, as well as internal triggers, including
AMITYVILLE, N.Y. — SheaMoisture has launched a new Green Coconut & Activated Charcoal Purifying & Hydrating collection for the body, face and hair. The latest collection, available at Ulta Beauty Inc., fuses two ingredients — activated charcoal and green coconut — to help cleanse skin and hair, while delivering lightweight hydration. The company said activated charcoal
AMITYVILLE, N.Y. — Sundial Brands has announced that the Sofi Tucker Foundation, named in honor of Sundial founder and chief executive officer Richelieu Dennis’ grandmother, is making an unrestricted cash donation of $50,000 to its humanitarian relief partner Direct Relief, which is currently providing emergency relief efforts on the ground in Sierra Leone following mudslides
AMITYVILLE, N.Y. — Sundial Brands, maker of the SheaMoisture skin and hair care brand, has recognized fashion icon, entrepreneur and philanthropist Tina Knowles-Lawson with its first Community Commerce Impact Award. Sundial founder and chief executive officer Richelieu Dennis presented Knowles-Lawson with the award during the Variety Power of Women Luncheon at Cipriani Midtown in New
NEW YORK — SheaMoisture has introduced Beauty Hack, a three-step, at-home system that enables women to customize their own beauty blends for the face, body and hair. Made with natural, certified organic and fair trade ingredients, and designed for all skin and hair types, the Beauty Hack system starts with a fragrance-free base that is
AMITYVILLE, N.Y. — SheaMoisture manufacturer Sundial Brands has launched the second phase of its #BreakTheWalls platform highlighting divisive constructs of beauty. This time, the company is posing a direct challenge to beauty industry standards by asking: “What’s Normal?” This phase includes a complete suite of assets designed to collectively support the effort across all media
AMITYVILLE, N.Y.— Sundial Brands is launching an advertising and social media campaign that aims to “break down the walls” separating ethnic beauty sections from the rest of the beauty department. The SheaMoisture campaign includes a 60-second short film, a 30-second commercial, #BreakTheWalls digital and social assets, and behind-the-scenes footage showing everyday women and beauty video