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Sundial Brands

SheaMoisture takes on divisive beauty standards

SheaMoisture takes on divisive beauty standards

AMITYVILLE, N.Y. — SheaMoisture manufacturer Sundial Brands has launched the second phase of its #BreakTheWalls platform highlighting divisive constructs of beauty. This time, the company is posing a direct challenge to beauty industry standards by asking: “What’s Normal?” This phase includes a complete suite of assets designed to collectively support the effort across all media

SheaMoisture launches #BreakTheWalls campaign

SheaMoisture launches #BreakTheWalls campaign

AMITYVILLE, N.Y.— Sundial Brands is launching an advertising and social media campaign that aims to “break down the walls” separating ethnic beauty sections from the rest of the beauty department. The SheaMoisture campaign includes a 60-second short film, a 30-second commercial, #BreakTheWalls digital and social assets, and behind-the-scenes footage showing everyday women and beauty video