Super Saturday Archives - MMR: Mass Market Retailers

More than 150 million plan to shop on Super Saturday

December 17, 2020 by MMR NRF President and CEO Matthew Shay, Super Saturday Leading Headlines, Retail News

WASHINGTON – More than 150 million U.S. consumers plan to shop on Super Saturday (the last Saturday before Christmas) this year, according to a survey released Thursday by the National Retail Federation and Prosper Insights & Analytics. That is up slightly from 147.8 million in 2019. That number includes both in-store and online shoppers and

Forecast: Nearly 148 million Super Saturday shoppers

December 18, 2019 by MMR Christmas, Matthew Shay, National Retail Federation, NRF, Phil Rist, Super Saturday Leading Headlines, Retail News

WASHINGTON — The Saturday before Christmas continues to be the biggest shopping day of the year , according to survey results released by the National Retail Federation and Prosper Insights & Analytics, which estimates that 147.8 million U.S. consumers are expected to participate this year, up from 134.3 million last year. “While many people started