TikTok

IRI partners with TikTok on media measurement

IRI partners with TikTok on media measurement

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized specifically for marketing mix models, the reports will help provide retail

Walmart celebrates back-to-school season

Walmart celebrates back-to-school season

BENTONVILLE, Ark. — Walmart is celebrating the back-to-school season with a TikTok Challenge and a “Homecoming” concert series that will include a livestream event. The retailer said Monday that its “Homecoming” concert series will celebrate students and teachers across the country with the help of three musical artists — Imagine Dragons, Chance the Rapper and

Walmart hosts TikTok livestream event

Walmart hosts TikTok livestream event

BENTONVILLE, Ark. — Walmart is hosting a livestream shopping event on the TikTok social media platform Friday that will let consumers purchase the retailer’s fashion apparel without leaving the app. “This first-of-its-kind livestream shopping experience will take place this Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok,” Walmart chief

Oracle and Walmart team on tentative TikTok deal

Oracle and Walmart team on tentative TikTok deal

BENTONVILLE, Ark. — President Trump announced this weekend that ByteDance has received tentative approval for an agreement with the U.S. government to resolve the outstanding issues, which will now include Oracle and Walmart together investing to acquire 20% of the newly formed TikTok Global business. As a part of the deal, TikTok is creating a new company

Walmart joins bid for TikTok

Walmart joins bid for TikTok

BENTONVILLE, Ark. — Walmart has confirmed that it has teaming up with Microsoft to bid for the viral video service TikTok. The Trump administration has given the Chinese internet firm Bytedance, which owns TikTok, 90 days to sell its U.S. operation, or face having the service banned in this country. The White House argues that