Cheers Top Leaderboard Ad

Treasure EmporiYum

Embracing Change

CINCINNATI — Kroger Co. is rolling out a new merchandising vehicle to highlight its highly successful private brands, chairman and chief executive officer Rodney McMullen revealed at the grocer’s recent annual meeting here. The concept, dubbed Treasure EmporiYum, will present a curated collection of trend-inspired private label (which Kroger terms Our Brands) items in almost