Rite Aid works with dunnhumby to boost value proposition
CHICAGO – Rite Aid is working with dunnhumby to revamp its price, promotion and loyalty programs. Rite Aid and dunnhumby will use customer data models and consumer-led insights to optimize these investments to improve customer value perception digitally and at more than 2,500 stores in 17 states. Rite Aid’s loyalty program will be completely reimagined