Walgreens is staking a large claim in the burgeoning retail media business. In this week’s Video Forum, Robert Tompkins, the drug chain’s group vice president and general merchandise manager for health and wellness, and Katie Vogt, senior director of client success at Walgreens Advertising Group, exchange insights about retail media’s growing impact on the self-care
DEERFIELD, Ill. – Walgreens Advertising Group (wag) will be launching new self-serve programmatic and clean-room solutions to allow brand advertisers to run campaigns more openly on their own terms, the company said Tuesday. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens’ first-party data to campaigns
DEERFIELD, Ill. — Walgreens announced Monday a new suite of capabilities to offer brands even more ways to connect with its customers, including new offerings and expanding areas where brands can leverage Walgreens uniquely scaled first-party data to drive return on investment. This increase in investment to develop additional capabilities advances Walgreens media focus and
DEERFIELD, Ill. — Walgreens announced today the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and rich first-party data. Walgreens Advertising Group (wag) aims to help brands maximize ROI through data-led execution and optimization on Walgreens owned platforms and through other external brand-safe channels. Luke Kigel By combining