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Walmart.com

Walmart.com changes offer new routes for CPG brands

For the U.S. consumer packaged goods industry, e-commerce is a three-horse race between Walmart.com, Amazon and direct to consumer (DTC). Despite its massive audience and its potential to drive domestic sales, Walmart.com has remained a distant third for marketers looking to grow their e-commerce revenue. This is all about to change. When it comes to

Sofía Vergara launches collection on Walmart.com

Sofía Vergara launches collection on Walmart.com

BENTONVILLE, Ark. — Walmart.com on Monday introduced an exclusive new denim brand from actress Sofía Vergara. The Sofía Jeans by Sofía Vergara collection of nearly 100 items ranges from jeans and denim jackets to fashion tops and graphic tees. Vergara commented in a statement that the line is designed to make women feel and look

Walmart to expand free two-day shipping

Walmart to expand free two-day shipping

BENTONVILLE, Ark. — Walmart is expanding its free two-day shipping program to include millions of products sold by third-party sellers in the Walmart Marketplace section of its e-commerce web site. The retailer is also simplifying the returns process for items purchased from many of those third-party sellers, including launching the ability to facilitate returns at

Walmart teams with Ellen DeGeneres on apparel

Walmart teams with Ellen DeGeneres on apparel

BENTONVILLE, Ark. — Walmart is launching a new fashion line with talk show host and actress Ellen DeGeneres. The denim-based collection, EV1, will be available beginning September 10 on Walmart.com and in about 2,300 Walmart stores, according to the retailer, which said the line includes jeans, shirts, shoes and accessories, with individual items priced at

Walmart puts muscle behind Made in the USA push

Walmart puts muscle behind Made in the USA push

BENTONVILLE, Ark. — Wal­mart surprised suppliers at its third “Made in the USA Open Call” event, promising that it would say yes to virtually every product pitched. “At a minimum, we’re putting every item pitched in open call on Walmart.com,” said Steve Bratspies, chief merchandising officer for Walmart U.S. The promise came during the opening