Walmart Media Group Archives - MMR: Mass Market Retailers

Walmart expands, rebrands media business

January 28, 2021 by MMR Walmart, Walmart Connect, Walmart Media, Walmart Media Group Featured Articles, Leading Headlines, Retail News

BENTONVILLE, Ark. — Walmart said Thursday that it is expanding and rebranding its advertising business, which is now called Walmart Connect. The retailer says it offers brands a unique platform, allowing them to reach the retailer’s 150 million weekly customers via its stores, digital properties and across the internet. Formerly known as Walmart Media Group,

Walmart Media Group boosts brands’ visibility

January 13, 2020 by MMR Walmart Media Group 2020, Issue 01-13-2020, Issues

BENTONVILLE. Ark. — Walmart Media Group, the retailer’s advertising unit, has introduced an auction-based marketplace that aims to give advertisers more transparency and control of their sponsored product campaigns. “Brands will now be able to increase visibility with Walmart’s diverse, sizable audience of shoppers,” Lex Josephs, vice president of sales and media partnerships at Walmart