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Target and Levi Strauss expand partnership

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MINNEAPOLIS — Target Corp. is launching an assortment of home and lifestyle items with Levis Strauss & Co. that will be the apparel company’s first Home partnership.

Target Levi StraussThe  Levi’s for Target limited-edition Home collection builds on the decade-long partnership between the two companies, which began with the introduction of the value brand, DENIZEN from Levi’s, at Target stores, and expanded with the introduction of the Levi’s Red Tab brand at Target in 2019. As part of the Red Tab expansion, Target is rolling out curated in-store displays to be set in 500 stores by Fall 2021.

The new Levi’s for Target limited-edition collection launches on February 28 on and in most Target stores. Target says the collection features thoughtfully-designed, durable pieces meant to inspire a more sustainable home and life. The new line includes items like tableware, quilts and pillows. The collection spans categories beyond home, and includes the iconic Levi’s trucker jacket and sleepwear, along with pet apparel and accessories. There are more than 100 products in the line, ranging in price from $3 to $150, with most items priced under $25.

“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” says Jill Sando, chief merchandising officer, Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”

Given Target and Levi’s commitments to sustainability and timeless design, the individual materials that make up each item focus on durability and offer more sustainable certifications and claims than any past Target limited-time-only design collaboration, according to the companies. For example, items within the collection feature recycled glass, Fair Trade USA, GOODWEAVE and FSC Wood certifications.

“We’re thrilled to be introducing our one-of-a-kind home collection with Target,” says Karyn Hillman, chief product officer, Levi’s. “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”


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