MINNEAPOLIS — Target Corp. is launching its own nail care collection, named Defy & Inspire and comprising 38 shades of nail polish as well as a top coat and base. Each item is priced at $7.49 and will be sold exclusively at Target stores beginning January 17, the company said.
Defy & Inspire is the company’s first proprietary beauty brand.
“Our guests love coming to Target because we make it easy and affordable for them to update their look, whether that’s a new throw pillow, skirt or fresh new nail color,” commented Target’s Dawn Block, senior vice president for Target.com, mobile and beauty merchandising. “Defy & Inspire is the most recent addition to Target’s roster of exclusive brands, offering our guests access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home.”
Items in the line feature names such as Real Housewife and Rose Ceremony that are inspired by popular culture, Target noted in a statement announcing the launch. In addition, the line boasts a patented formula that delivers a no-chip mani/pedi without the hassle of lights or other tools, which means a user can take the polish off anywhere using any traditional nail polish remover.
The full collection will be available at the retailer’s stores nationwide and at its Target.com website.