New choices to include fresh and frozen food
Following successful pilots in the Twin Cities and Kansas City markets, the retailer will roll out the enhanced services to more than 400 stores by the end of the month. Target says the expanded assortment will be available in more than 1,500 stores in time for the holidays.
“The speed and convenience of our fulfillment options are unmatched across the country, and they’ve become even more critical for our guests searching for easy and safe ways to shop during the pandemic,” Target chief operating officer John Mulligan said in as statement. “By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target.”
The expanded grocery assortment includes 750 items from the produce, dairy, bakery, meat and frozen food aisles. Target says its shoppers will now be able to get the grocery items they need —like milk, bread, eggs and ice cream — along with the other products they’re used to being able to get through through the Drive Up and Order Pickup services. Target notes that the new items are in addition to more than 250,000 items available for pickup across categories like home, apparel, essentials and more.
Such orders are ready within a few hours, Target says, adding that the Drive Up experience is completely contactless, with orders brought out to the customer’s car in less than two minutes. Both Order Pickup and Drive Up are free, with no membership or minimum order required. But the company points out that RedCard holders and Target Circle members can have their discounts and benefits applied to Drive Up and Order Pickup.
“During a time when even more people are looking for different ways to get the items they need, we’ll continue to invest in making Target the easiest and safest place to shop,” Mulligan says.