MINNEAPOLIS — Target Corp. is making it easier for many college students to shop and get everything they need with the small-format stores the company is opening on college campuses across the country.
Last year, Target opened 10 new small-format stores on or near college campuses, bringing the total to nearly two dozen campus stores nationwide. Now the company plans to open three additional stores — at the universities of Kentucky, Michigan State and Washington — just in time for fall.
Target tailors each new store with specially curated product assortments and experiences designed to serve the students and staff, as well as local professionals and residents of the surrounding community. The company says these stores fit into its Target plan to open more small formats in areas where a full-size Target stores wouldn’t fit. The idea of these stores is to offer easy and inspiring shopping experiences for new guests across the country.
Currently, Target has nearly 100 small-format stores across the country — from college campuses to urban neighborhoods — and plans to open about 30 more each year over the next few years.
These stores are like no other college-geared retail experience. Each one is designed for quick and convenient trips, and stocked with locally relevant products at affordable prices. They also serve as convenient hubs where guests can go to pick up orders from Target.com.
“Going off to college is a new life stage — students are making their own shopping decisions for the first time,” said Mark Schindele, senior vice president at Target Properties. “We want to help make students’ experiences fun and easy, serve up products and services they’ll love, and show them the best that Target has to offer, so they become lifelong guests.”
Of the many items available at these stores, food tops the list, especially grab-and-go items, such as bananas, sandwich bread, Greek yogurt and apples.