MINNEAPOLIS — Target Corp., which says it pioneered the concept of designer collaborations more than 20 years ago, is launching its first limited-collection with a plant stylist.

Hilton Carter for Target will feature “modern and approachable styles of live and faux plants and accessories,” the retailer said Tuesday,  including more than 65 products ranging in price from $5 to $130. Hilton Carter for Target products will be available beginning May 14 on Target.com and in select Target stores.

“As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings,” says Jill Sando, executive vice president and chief merchandising officer at Target. “Searches for plants on Target.com have increased by more than 300% over the last year – a clear indicator that guests want to bring some of the outdoors inside to brighten up their space. We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home. This partnership with Hilton Carter does just that, while celebrating the arrival of spring with a renewed sense of optimism.”

Hilton Carter is a plant enthusiast and interior stylist who is celebrated for his love and advocacy of plants and greenery. Carter started his career by sharing plant care and styling content on his Instagram, and since he joined the platform in 2011, has amassed a loyal following of nearly half a million people. Today, he has more than 200 plants in his home and has authored books on the topic of plants: Wild at Home (2019), Wild Interiors (2020) and Wild Creations (2021).

“This collection of greenery and accessories was designed with the intention to inspire all – from the novice plant parent to the green thumb expert – and help everyone introduce a little more greenery into their space,” Carter says. “My interest in plants started out as purely practical and a desire to create a space for myself that I would enjoy. I am thrilled to have the opportunity to inspire Target guests to bring the outdoors in and create a space that allows them to flourish.”

The Hilton Carter for Target collection offers live and faux plants and accessories, including ceramic pots and planters, propagation vessels, terrariums and watering cans, with most items under $30. The collection will be available on Target.com and at select Target stores starting May 14, while supplies last. Select products will also be available via Target’s contactless same-day pickup options, Drive Up and Order Pickup, the retailer said.