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Target raises the bar with delivery options

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Target raises the bar with delivery options

MINNEAPOLIS — Target Corp. is upping its delivery game as it vows to be the “easiest place to shop for the holiday season.”

Target said Tuesday that it will become first retailer to offer same-day delivery and drive up service coast to coast. The retailer said its will also offer free two-day shipping to all customers, with no minimum purchase and no membership required. The service will be available for on hundreds of thousands of items, beginning on November 1 and running through December 22.

That marks an expansion of a program Target launched in March, when it began offering free two-day shipping on orders of $35 or more, or those paid for using the retailer’s REDcard credit or debit card.

Shoppers in 46 states can also choose from more than 55,000 Target products and have them delivered to their homes in as little as an hour via Shipt, the company Target acquired last December. Target said it has also expanded its Drive Up service to nearly 1,000 stores. Drive Up allows consumers to order products online and then drive to a store and have their orders brought out to their car.

“We want to make the busy holiday season easier for our guests so they can spend more time with their family and friends,” Target chief executive officer Brian Cornell said in a statement. “From same-day delivery with Shipt, Drive Up, Free 2-Day Shipping and more, no other retailer can match the convenient delivery options that Target will offer this season. When you combine these services with our incredible assortment of exclusive brands, everyday low prices and skilled team, I’m confident Target will be America’s easiest and most enjoyable place to shop for the holidays and beyond.”

Merchandise is another part of Target’s holiday strategy. The retailer is offering a curated assortment of more than 1,400 new and exclusive gifts, most priced at less than $15. Displays located throughout each Target store, each with a look that evokes “a festive holiday market” will highlight easy and affordable gift options. Target is also offering expanded toy departments in nearly 500 locations,



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