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Target rolls out new plans

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MINNEAPOLIS — As part of its multiyear strategy, Target Corp. has announced several initiatives, including a significant expansion of its suite of fulfillment options and an increase in its starting minimum wage to $12 in 2018.

Free two-day shipping is now available on thousands of items on Target.com when guests spend at least $35 or pay with a REDcard. Moreover, millions of additional guests will have access to Drive Up, Target Restock and same-day delivery of in-store purchases from selected urban stores for a flat fee.

“We’re making Target America’s easiest place to shop,” said chairman and chief executive officer Brian Cornell. “That means blending the best of our physical and digital assets to create new experiences for our guests and reimagining our network of stores into hubs for commerce and community- inspiring showrooms, service centers, and neighborhood-based fulfillment centers.

“Target has been on a multiyear journey to modernize every dimension of our enterprise, and in 2018 you will see us accelerate our pace. You can expect us to continue to invest in our team as our greatest differentiator, and introduce and scale new experiences, services and brands, all in service to our guests.”

The company also announced plans to offer same-day delivery of groceries, essentials, home goods, electronics and other products through Shipt. The service will be available in all major markets by the 2018 holiday season.


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