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‘Target Run’ initiative augmented

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MINNEAPOLIS — Last summer Target Corp. introduced its “Target Run” campaign, which highlighted the affordable everyday essentials Target customers can pick up in “one stop, all done” shopping. The effectiveness of that campaign has been incredibly strong, according to executive vice president and chief marketing officer Rick Gomez.

Now, Target has expanded its fulfillment options, including its Drive Up service and same-day delivery with Shipt, reaching tens of millions of guests across the United States. Gomez said the company is evolving the campaign to highlight the new ways Target shoppers can choose to complete their Target Run. “At its core, it’s a campaign designed to help our guests make the most of their day, and an important step in making Target America’s easiest place to shop,” Gomez said.

The convenient and popular Drive Up service allows Target shoppers to place orders via the Target app, then have their items brought out to their cars by a store team member. Orders arrive within two minutes of when a customer pulls into the store parking lot.

Fueled by overwhelmingly positive guest reviews from a Minneapolis-area pilot launched last fall, Target plans to continue expanding Drive Up to reach guests at nearly 1,000 stores across the country by the end of 2018, according to the company.

To use the service, shoppers select “Drive Up” as their fulfillment option when placing an order through the Target app. After the order is placed, Target notifies the customer when the order is ready for pickup — usually within one to two hours, according to Target.

Customers tap the “I’m on the Way” button when they are ready to drive to the store to pick up the order.

At the store, customers park in a designated Drive Up spot, and within two minutes a team member will bring the order to the customer’s car, ready to be loaded into the trunk or back seat.


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